#1 Guest Blogging Incentive: Backlinks (Guidelines and Ethics)

Accepting guest posts is an effective way to freshen up your blog, share various perspectives and build a stronger community (especially if you manage such a multi-author, multi-topic resource as SEJ). Naturally, if you want to get the maximum benefit from guest blogging, you will need to give back. This post is about the most [...] Check out the SEO Tools guide at Search Engine Journal . #1 ...

How to Automate and Scale Your Guest Blogging

One of the things we do to help our SEO efforts is to write professional articles about our niche. We believe this is a great way to get links, and anyone can do this in their own niche. Lets say for the sake of example that we sell wedding shoes. Our staff knows a lot [...] Check out the SEO Tools guide at Search Engine Journal . How to Automate and Scale Your Guest Blogging

Toral: Getting into the SEO, blogging businesses

I WAS in Dagupan City last Monday to give a talk on blogging, search engine optimization (SEO), Internet marketing and social networking. Most of the participants were students and entrepreneurs. read more

6 Online Tools for Expanding Your Video Strategy

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Online video continues to be an area with huge growth and expansion for

Building your brand (and keeping your job)

Scott Monty's personal brand doesn't take a back seat to anyone else's -- not even that of Ford Motor Co., his employer. "I'm not somebody who can be accused of using Ford's brand to benefit my own," says Monty, the car giant's first global digital and multimedia communications manager. "If anything, the opposite is true."

Why Guest Blogging Works Better Than Article Marketing

A week ago, while I was perusing some marketing forums, I found a thread about the effectiveness of article marketing today. Halfway through the thread, there was a post about which one was better article marketing or guest blogging. Benefits of Guest Blogging For me, I have found guest blogging is definitely more effective [...] Check out the SEO Tools guide at Search Engine Journal . Why ...